While your website may be beautiful, that’s not all you need. A website will do your business no good if it’s not driving traffic and converting said traffic. This is why your focus should be on driving and fostering engagement. That way, you can optimise your conversions and boost customer loyalty. If you are looking for a web design agency please see here.
Simply attracting visitors to your website is only the first step of creating a successful online store. While you want to drive traffic, you want the visitors to do much more than browse your site. Instead, you want them to turn into actual paying customers for your business. That way, you can boost sales and enhance customer loyalty. Here are some of the key engagement tips that you would be using to maximise the success of your site.
- Cross-Selling
One of the things you should be doing is focusing on cross-selling. Unfortunately, this is not the easiest thing in the world. While the premise is rather simple, executing it properly isn’t. You could end up turning off customers if you do it improperly. Rather than bombard your audience and visitors with random products, you want to leverage algorithms to ensure they are only getting cross-sold relevant products and services that add value to their current interests.
- Promotions
Absolutely everyone loves to score deals. Because of this, any online storefront needs to be delivering promotions throughout the year. While a lot of consumers nowadays are wiser than ever to some of the retailer’s promotional techniques and tricks, that doesn’t mean they aren’t effective. You can leverage some ‘tried and true’ promotional techniques to encourage more spending including free shipping minimums and more. You want to have a special tab on your site for current promotions to make them easily accessible to everyone.
Social media should be one of your primary tools when you are looking to run a successful online business. This is easily one of the best places to showcase and share your promotions. However, you don’t just want to use social media as a place to post promotions. Instead, you should be focusing on driving engagement. One of the best ways to do this is by creating engaging and relevant content that your target market would be interested in.
- Content
Content should play a critical role in driving more traffic to your site. Creating relevant content can help to drive more awareness in your business and brand. This can make visitors come to your site even when they might not be looking to make a purchase. By making more points of contact with your target market, you’re only increasing your chances of converting them into a customer in the future.
- Communication
When it comes to communicating with your audience, it’s not about sending them email after email. You don’t want to bombard your audience with information or a particular message. Rather, you want to deliver actionable and useful information about your niche and your products and services. You want to create a two-way channel of communication. A lot of businesses make the mistake of only creating a one-way channel that turns customers away.
- Get Feedback
You need to encourage customers and prospective customers to deliver feedback to your business. This is a great way to ensure that you are getting information about your website, product, and services in a way that helps your business. This will not only help you create a better product or service, but it can help to improve the transparency within your business and encourages brand loyalty.
- Emails
Try to create some sort of email follow up system. This way, you can generate much more of a relationship with a prospective or current customer. It can be an email thanking them for their purchase and even one that showcases a product or service that they might be interested in based on their previous purchase. You can also send out follow up emails to those that abandoned their carts to ask them why.
- Guest Checkout
Making the checkout process as seamless and painless as possible is crucial to driving more conversions. If you see a lot of people are bouncing out of your cart, it could be due to the friction you are creating with the checkout process. The easiest way to reduce the friction is by allowing guest checkout.
- Customer Support
You should be looking to optimise your customer support. You want to ensure that you are giving prospective and current customers an easy way to communicate with your business to ask any questions they may have before making a purchase or even after they’ve made one.
