There has been a lot of talk throughout the digital space about the newest update being pushed out by Apple. This is the new iOS 14 updates. There is much discussion about how it will impact Facebook advertising and the ability to track users. Here is everything you need to know about this new update. If you are looking for social media management services look no further!
What Is The iOS 14 Update?
Apple announced in June of 2020 that they would be unleashing a lot of privacy-oriented features that are bound to change the way that business’ can track users.
This newest update is going to force apps to have to ask users for their permission to track them while using their devices. It will ask them for permission to both collect and their data using their unique identification code given to each Apple device.
A user will get a popup that will ask them whether or not they agree to be tracked across the web similarly to how users get asked to accept cookies on a website.
This newest update is going to have a policy that will ban the collection of certain data or sharing unless the user has explicitly opted into it through this prompt.
What Is The Device Identifier For Advertisers?
The Identifier for Advertisers (IDFA) is a randomly assigned device number given to different devices by Apple. This number is then used to track data independent of the device to deliver customised advertising.
This data is then used for various things including finding out information about users including how they interact with various advertising campaigns.
How Is This Going To Impact Companies That Use Facebook Advertising?
The newest update is going to impact those that are regularly using Facebook advertising in many ways. Mainly, it will impact the kind of data they can gather with their advertising efforts. They are going to get less information from tools such as the Facebook Pixel that gives advertisers a lot of feedback on their conversions.
Before the update, the unique identifier code given to devices was available for most users. However, with the newest update, there is going to be much less widely available. The majority of users are opting out of providing this information. Therefore, the total number of advertisers that are going to have access to this crucial data is going to plummet. This will ultimately negatively impact the way businesses can market and advertise their businesses.
When Will The Update Come Out?
The update is expected to be released in the early Spring. It has been delayed a couple of times already. But Apple is preparing advertisers to get ready for when it’s ultimately revealed.
What Do A Lot Of Advertisers Do?
The industry is still waiting to figure out what they should be doing. They are waiting on Apple to tell them how to proceed. There are going to be a lot of changes that are occurring. Therefore, businesses will need to adapt. While the exact things you should be doing aren’t entirely known, there are some things you can do right now to prepare your business.
For one, Facebook has come out with a new domain verification feature that forces all websites that use advertising to go through Facebook’s ownership verification processes. This is known as Facebook’s Domain Verification process and it’s very simple to do. However, it does force you to add a section of code to your site.
Facebook has been arguing that both user privacy and personalised ads can coexist. They are making the argument that the newest update is primarily going to be hurting those that are small businesses who rely on better and more cost-efficient advertising methods.
If you are concerned that the newest update is going to negatively impact your digital advertising efforts, the experienced and knowledgeable team at Air Social is ready to help ease the transition.