Top Tips To Improve Mobile App Retention

You can ask any consultant about whether or not you can trick search engines and they’ll tell you those days are over. No longer can you ‘game’ the system and trick search engines into ranking you higher than you deserve. Now, it’s virtually impossible to get your ranking up through black-hat strategies. Even if you’re able to get your ranking up, it won’t last. You’ll even be putting your site at risk of being delisted. Instead, to achieve a high ranking your website needs to be high-quality. Your website needs to be built for performance and to provide a good end-user experience. The same holds when it comes to ranking in the mobile app store. If you need a mobile app development agency London please see here.

Google Play happens to be one of the most popular mobile app stores out there. The store wants to curate the apps and place the most popular at the top. They want to deliver the highest quality apps without forcing the users to have to search for them. However, you might be wondering how it goes about ranking apps. Apptura can help you develop your mobile app.

While it may have mattered about your rating more in the past, that’s no longer the case. Nowadays, it is much more about your retention. The retention of your app is crucial when it comes to how well it ranks. If you’re getting people to continue using your app 30 days after they install it, your app is likely living up to their expectations. Thus, your app is going to rank based on whether or not your retention percentage is high enough.

Keeping this in mind, you might be wondering how to go about improving your retention percentage.

  1. Make The App Incredibly Easy To Use

There is going to be nothing that can skyrocket your uninstalls like having a poorly designed app. Your app needs to be properly designed to be as intuitive as possible. Having an app that is easy to use and something easy to navigate is key. You’ll need to make strides to make your app as intuitive as possible to keep it performing as well as possible. If you’re constantly having to explain to users how to do things or even use your app, it’s not intuitive enough. You need to be doing things to make your app very easy to understand and use.

  1. Creating Proper Expectations

A lot of people aren’t going to be willing to give your application time to fulfil their expectations. They won’t even read the description of your app nor will they wait to get value out of it. They are going to download your application from the initial name and logo and go from there. Therefore, you’ll want to ensure that you are setting the right expectation by branding your app the right way. If your app doesn’t fulfil their expectations, it’s going to be gone from their phone or mobile device shortly after.

Always look to set the right expectations and you should be able to position your app for success.

  1. Improve The User Experience For Brand New Users

Anyone who downloads your app for the first time is going to be someone that you will need to please. You want to provide them with the best possible experience. You don’t want to turn them off with a buggy app nor do you want to force them to go through a long sign-up process or anything else. You need to have a straightforward process that is streamlined and easy to follow. Having things that increase resistance is only going to decrease the new user’s experience.

  1. Invite Older Users

If you have people who uninstall or stop using your app, you don’t want to ignore them. They downloaded and installed your app before. That means they were interested in what you have to offer. You don’t need to bombard them with messages, but you do want to give them incentives and reminders to come back.

  1. Update Things

You’ll want to give your app regular updates. You want to add new content that keeps things fresh and you should be looking to give people reasons to come back for more.